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TTM502 |
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| Course
Description: This
comprehensive new guide, written in conjunction with the Cruise Lines International
Association (CLIA), explains cruising in detail, the fastest growing segment of the travel
industry. Chapters cover everything from who cruises and why to how to successfully market
and sell cruises to the public. Detailed information is provided on cruise history, ship
types, the cruise experience, where to cruise, how the industry operates, and promotional
materials. The variety of activities -- including Internet activities -- found throughout
reinforces concepts through practical application of learned material. Information on how
to obtain Cruise Lines International Association certification is included. Evaluation: The student must complete ten basic, self-scoring review quizzes, four progress test, and a comprehensive final examination. Learning Resources: Cruising: Guide to Cruise Lines Industry by: Marc Mancini, Ph.D. Course Outline: Chapter 1: Introduction. Chapter 2: Who Cruises---And Why. Chapter 3: The Anatomy of a Cruise Ship. Chapter 4: The Cruise Experience. Chapter 5: Who’s Who in Cruising. Chapter 6: The Pre-, Post-, and Off-Ship Cruise Experience. Chapter 7: The Geography of Cruising. Chapter 8: Profiling the Lines. Chapter 9: Selling Cruises. Chapter 10: Cruise Marketing, Groups and Incentives. |
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| To receive detailed
information on PDIT programs, please complete our information request form. View Fees and Print Registration Form Students from the US & Other Countries View Fees and Print Registration Form Students Residing in Canada. Return To HOSPITALITY TRAINING & MANAGEMENT Home Page! Last Updated December 31, 2005 |
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