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HTM472 |
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| Course Description: This course is designed to
provide students with a solid background in hospitality sales, advertising, and marketing.
The textbook's main focus is on practical sales techniques for selling to targeted
markets. Evaluation: The student must complete fourteen basic self-scoring review quizzes, four progress tests and a comprehensive final examination. Learning Resource: Hospitality Sales and Marketing, Third Edition, James R. Abbey, Ph.D., CHA Learning Objectives: At the completion of this course, students should be able to: 1. Summarize major trends affecting the hospitality industry. 2. Distinguish marketing from selling. 3. Discuss in general terms the benefits of a marketing plan. 4. Summarize the typical positions in a sales office. 5. Describe several types of personal sales calls. 6. Describe the basics of good telephone communication. 7. Discuss internal marketing and sales. 8. Identify catering department responsibilities and personnel. 9. Identify and explain common advertising strategies. 10. Identify three groups of frequent travel agents. 11. Discuss baby boomers and other individual leisure travelers 12. Identify three types of travelers served by travel agents 13. Describe types of association and corporate meetings. 14. Describe how properties can meet the needs of travelers with disabilities. |
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| To receive detailed
information on PDIT programs, please complete our information request form. View Fees and Print Registration Form Students from the US & Other Countries View Fees and Print Registration Form Students Residing in Canada. Return To HOSPITALITY TRAINING & MANAGEMENT Home Page! Last Updated December 31, 2005 |
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