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HTM313 |
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Course Description: This course introduces students to the world of private club management. There are chapters on club boards of directors, service excellence in clubs, leadership in club operations, quality management systems for clubs, strategic management in clubs, club marketing, managing human resources in clubs, food and beverage operations in clubs, club financial management, club computer systems, golf operations in clubs, and club fitness operations. Evaluation: The student must complete twelve basic, self-scoring review quizzes, four progress test, and a comprehensive final examination. Learning Resource: Contemporary Club Management, edited by: Joe Perdue for the Club Managers Association of America. Learning Objectives: At the completion of this course, students should be able to: 1. Describe the nature and appeal of a private club, explain how private clubs are owned, and describe types of clubs. 2. Explain the board of directors' role in a private club, describe the board's size and makeup, and summarize issues connected with board member tenure, selection, and orientation. 3. Describe the role of service in private clubs, define "moments of truth," and summarize strategies for controlling service encounters. 4. Summarize nonverbal, oral, and written communication skills club managers should possess. 5. Explain how club managers can put together continuous-improvement teams at their clubs. 6. List and describe the steps in a strategic planning process for clubs. 7. Define "marketing research," describe types of marketing research and sources of marketing data. 8. Summarize major U.S. anti-discrimination laws that affect clubs. 9. Outline the organizational structure of club food and beverage operations. 10. Explain how financial statements are used by clubs, list the major financial statements, and describe the Uniform System of Financial Reporting for Clubs. 11. Identify the fundamental features and functions of email and the World Wide Web and describe Internet applications for clubs. 12. List and describe golf facilities typically found at clubs. 13. Identify and describe the major areas and pieces of equipment in a typical club fitness centre. 14. Describe typical tennis programs offered at clubs, and summarize the qualifications and duties of tennis staff positions |
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information on PDIT programs, please complete our information request form. View Fees and Print Registration Form Students from the US & Other Countries View Fees and Print Registration Form Students Residing in Canada. Return To HOSPITALITY TRAINING & MANAGEMENT Home Page! Last Updated December 31, 2005 |
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