Helps students and employees understand the broad range of factors that influence and affect tourism. Includes research and marketing methods. An important course if your operation depends heavily on tourism.

Teaches students and employees how to use proven marketing techniques to improve business. Clearly spells out how to develop, implement, and evaluate a marketing plan. Helps sales staff identify and reach the customers you want by using marketing tactics specific to hospitality services

Build a top-flight sales team with creative, successful sales and marketing programs that really work. Features new ways to sell rooms and food and beverage services to business and leisure travelers, travel agents, and meeting planners. Industry pros give tips on sales programs and advertising strategies that worked for them, as well as suggestions for playing up the unique features of your property.

Increase your operation's convention and meeting business through improved marketing and better service. Your staff will learn how to address meeting planners' needs and concerns confidently, creatively, and effectively. Offers unique ideas for servicing groups during their stay.