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Marketing of Hospitality Services HTM370 ISBN 0-86612-157-9; 17 chapters; ©1999; Softbound Author: William Lazer, Ph.D. Michigan State University; Roger Layton, A.M. University of New South Wales |
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| Course book: Offers industry-based
operational and management know-how. Holds students' attention with examples and clear
explanations. Student Manual: Help guide students through their course. Evaluation: The student must complete twelve basic, self-scoring review quizzes, four progress tests and a comprehensive final examination. Certificate: Certificates are awarded form PDIT and AH&LA for students achieving a grade of 70% or better. Students with a grade of 90% or better earn a certificate "with honours." Transcript: Serves as a valuable reference for students seeking employment or applying to institutions of higher learning. A permanent record is kept on file at the Professional Development Institute of Tourism. |
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Registration Form Students from the US & Other Countries |
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